So, what exactly is Marketing Automation?
Marketo.com defines Marketing Automation as “a category of technology that allows companies to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster.”
We like this definition, but let’s break it down a little better.
You started a business with your own savings and some elbow grease. You have 1000 interested followers on a sign up sheet sitting at the front of your store. What are you supposed to do with these email addresses?! That’s easy!
Those email addresses want something from you. “Keep me in the loop!” “Tell me about the new offers!” “Let me know if you have a giveaway!”
Don’t blow it! Make a plan, decide what you have to offer, and let them know about it. With Salesmanna, you can send your first email campaign to everyone and only nurture the actual leads that come from it. If one person clicks through to your website, you’ll know about it! Let that person know they’re valued, let them know you notice their interest. Offer a special deal or a referral discount to that customer! And the best part is that Salesmanna follows up with those interested leads AUTOMATICALLY. You don’t even have to press a button. It will send them a second email while you sleep. With a CRM + Email Automation software it is easier than ever to build meaningful, lasting relationships with interested customers.
Did you know an unhappy customer tells up to 20 people on average, while a happy customer only tells 5? It is well worth your investment to keep your customers happy.