Ever wonder how you’re supposed to go from “unrecognizable startup” to a solid brand with actual leads? Follow a few simple, but time consuming steps to invest in your business and see lead generation.
- Create Buyer Personas
Do you know who your target market is? If not, this is the first thing you should do. You can find buyer persona templates here and learn more about them here. If your current and interested customers are older, male, white-collar business owners, you won’t do well to advertise on Pinterest. Know your audience and know them well! Having a CRM that is
- Narrow your message
With your buyer personas created you know exactly who you’re selling to and what they’re interested in. With this kind of information you can narrow down your social media presence, your email offers, and your giveaways. Spend less time trying to reach everyone, spend more time reaching the handful of people who are right on the cusp of being a dedicated brand follower.
- Know what you have to offer and what you’re willing to change
Your entire team should know the passion that is driving your business decisions. Communicating this effectively will help your marketers and salespeople sell your product or service. Regular meetings with criticism and feedback will help you know if there are features you should change, routes that need to be taken, or other outlets that someone has information about. You can’t do it all, so know what you have to offer (what you’re best at) and go with it. The more you grow the more you can widen your scope but until then, stick with your expertise. When something needs to change, get feedback from others. Don’t make all of those decisions yourself because unless YOU are your target customer, you may not always know what is best.
- Let your customers know you care. Get personal with them.
Showing your customers you care can produce a brand loyalty that is deep and will spread to their friends and contacts. We’ve all heard that it costs ten times as much to gain new customers as it does to retain one. There are plenty of reasons a customer can be lost and not all are up to you, but one that is entirely in your hands is customer service. You can control how you respond to, reach out to, and communicate with customers. When you’ve personalized emails and responded to their complaints on social media, you’ve shown that you’ll take responsibility for your product and that you’ll make time for them. Remember: the customer is why you’re doing what you’re doing!
- Offer interesting content to your current and future customers.
Content creation isn’t something most businesses can afford to opt out of. For customer engagement, SEO, google search, etc. content is huge for anyone trying to gain new followers online. Once you know your target audience you should have an idea of what they like. With this information you can offer relevant incentives for readers and followers to engage your brand. Any time a follower shares or likes a post on social media or shares a blog post, you’re gaining brand awareness and reach. With new readers finding your page, continue to create new, fresh content they’ll want to read. Content creation is one of the most challenging and most rewarding parts of brand growth.
And just like that you’ve invested in the future of your brand! Contact our team to get further help on this topic.