Monthly Archives: June 2017

Tips for Building Better Web Forms

Ever heard the phrase “Ask the right question, get the right answer”? Web Forms are one of the top ways we can learn about a potential customer or prospect before we even make contact.

One of the key goals of a web form is to help you identify the wants of someone who interacts with you. They’re looking for a desired outcome, and it’s your job to help guide them down that path. What are some of the key tips to understanding web form success?

  1. Make the form easy to understand. Studies show that the shorter the length of the form, the more likely you are to have someone answer all the questions.
  2. Ask questions that show distinction between clients. The last thing a client wants is to have their time wasted. Look to add questions that distinguish your customer’s needs so that you’re specific and credible when you follow up with them.
  3. Don’t always ask yes or no questions. It’s easier to help identify the unique nature of the request and garner better specifics for follow up if you know a touch more than yes or no.
  4. Make contact information a required field. This seems easy enough, but it’s easy to forget that the ability to follow up is the most pertinent information you need. Don’t forget that you can ask additional questions such as preferred mode of communication and how to reach someone.
  5. Bring value to desired outcomes. Ask the prospect how they’d like to receive follow up. Maybe they would like immediate attention, or maybe just to be added to your email list. You never know until you ask.
  6. Send an immediate follow-up before responding. A form email is fine, but specify in the email your thanks for their submission and when someone will respond.

Lastly, remember that the form is just one strong tool in the sales process. The most important piece in the process, is you, the seller. How you react to that information and how you follow up will be the key to converting prospects into clients.

Get out of the red and get into the black. Reach us at info@Salesmanna.com.

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By Emily Cox
Create and Manage Your Growth Strategy with Salesmanna

What makes us business savvy? Is it a go-getter attitude? A challenging client obstacle that you’ve helped to overcome? The moment where you look back at how far you’ve come and realize it’s a longer way then you imagined?

The real truth behind sales success is that there’s no lack of effort. As much as I wish it existed, there is no “Easy” button.  You have to put elbow grease into attaining the best clients, and you can’t win without trying.

When working with Salesmanna and remembering what value I want to receive from my software, I look at what I’m putting into it and what I need to hit my numbers. Here are some of the ways that I use my software to grow business:

Focusing on prospects. Am I spending enough time working on new leads? Even when business is busy, the best way to keep business going is to nurture it consistently. Down time is the enemy!

Asking for referrals. How many times have you asked existing customers if they’ll be a referral for you? Or if they’ll help connect you to a mutual prospect? It’s probably one of the best ways to meet new customers.

Warming up cold calls. Grab the bull by the horns. Your prospect most likely wasn’t waiting all day for your call. Give them a good reason to speak to you. The referral will open a door just enough to stand out from other calls.

Telling a success story. Use your email marketing automation tool to build a success story. Who isn’t a little interested in how to be more successful?

Building a web form. This process enables you to capture better, more qualified leads. How much stronger is your lead when you already know a little about them? A LOT.

Track your networking. I meet a lot of great contacts at events. Salesmanna’s app is fantastic for photographing business cards and logging contacts instantly.

Customer Retention. What was your last interaction with your customer? You won’t lose track when you look at your activity. Everything you do – text, calls, and emails – are connected to your cell phone. When you create communication, you’ll receive the positive feedback that you need from your customers.

CRM’s are extremely valuable, but it’s all about what effort you put in. They help you manage and retain customers and focus your business development efforts. The value of a CRM is that one good client usually pays for the entire system. If you want your best ROI, working with a CRM like Salesmanna will be the difference between wanting success and creating it.

Get out of the red and get into the black. Reach us at info@Salesmanna.com.

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By Emily Cox
Web Forms

Today’s announcement from Salesmanna might change your life.

What if you had a way to know what prospects are thinking before you speak to them? What if you could ask them what they’re most interested in knowing about your products and services, before you ever speak? What if there was a way to capture that information as a lead, right as the information is submitted, so that you have their contact information stored and secured?

The most reliable information about a prospect comes straight from the prospect. That’s why Web Forms matter. Web Forms can be created by anyone, and they plug straight into your website or microsite. The form can capture any information you ask, and now, you can create these forms in Salesmanna.

It takes just a few steps to create a Web Form. First, select the questions you want answered. Do your prospects have a need they’re looking to fill, and could your product potentially fill that need? Are they interested in a specific product or service? Do you need their email or their phone number? The form is easy to make and drop into your website or current marketing campaigns.

So once you ask it, what happens next? Here’s where Salesmanna comes in. When the form is completed, the information is added directly into Salesmanna as a new contact. That lead is provided to you with the information secured from the form. Now, you can know exactly what your prospect wants to know prior to reaching out to them. Web Forms warm up cold calls and open discussions to develop business.

When working with Web Forms, the information you receive is only as good as the questions you ask. So it’s important to think through how a prospect might want to engage with you, and how many questions they’re willing to answer prior to submitting.

Creating a form is easy. The hardest part will be wishing you’d implemented this sooner. Salesmanna’s Web Forms do the work for you to make sure you capitalize on leads and have the knowledge to convert prospects into sales.

Get out of the red and get into the black. Reach us at info@Salesmanna.com.

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By Emily Cox