Quick Guide to Building an Email Campaign
This guide will show you some simple tips into building an email campaign. The Salesmanna Team is also on standby to help you solidify the process!
This guide will show you some simple tips into building an email campaign. The Salesmanna Team is also on standby to help you solidify the process!
You’ve heard of “CRM”- you may have even signed up for one, but you don’t know how to use it effectively. We see this problem all the time with small businesses.
CRM stands for Customer Relationship Management. It is a form of managing contact with all contacts- future customers, current customers, past customers. A good CRM will allow your business to manage all contacts along with the data and information associated with those contacts.
If you’re using a CRM now but don’t think you’re getting your money’s worth (or your time) from it, it might be because you aren’t using it well.
In order to get the most out of a CRM, first of all we suggest pairing it with your marketing automation. With an integrated CRM + Email Marketing tool, any leads from email marketing will link back to your customer profiles, and any tags in your CRM will help you send more effective emails. The two can be used separately but, like peanut butter and jelly, they’re just better together.
Another tip is to be glued to your CRM! Ironic, since most people using a CRM probably need to get off your computer and talk to someone face-to-face, we know. But if you ever forget to add a new contact to your CRM, you could miss an important lead. If you get a lead but forget to take notes on your opportunities, you may never follow up. This is why CRMs are so important. Having a good, integrated CRM tool is like having a hands-off personal assistant (that never takes vacation!)
Sales managers should be the first on the CRM bandwagon because a good CRM allows managers to see a dashboard and stats of their entire team. Good reporting helps managers mark sales goals, identify problems, and make the most of leads. In Salesmanna a manager can see what each salesperson is accomplishing throughout the week, month, or quarter. At any point the sales manager can gauge profit and sales goals from the dashboard reporting. These tools in the hands of a great manager can take any business from good to great.
Salesmanna’s basic plan is the CRM without Marketing Automation. Here is what we offer:
Check out what we have to offer and let us know if you have any questions!
An email campaign can be a couple different things. A monthly newsletter is an email campaign.
However, the most useful type of campaign is what we refer to as “automated.” This is the kind of campaign where you create a handful of different emails and triggers. For example, Email 1 is sent to your entire database or a specific list. The recipients who click on Email 1 get Email 2 a few days later. The ones who don’t even open Email 1 get another version of Email 1, called Email 1a, a few days later. All of the emails are sent based on “triggers” or specific actions taken by the recipient. This is using full Email Automation how it was meant to be used.
Email campaigns are intended for recipients who are expecting marketing from your company. They shouldn’t be spammy or annoying. If you use them as such, you’ll be blocked from Salesmanna (and almost every other email marketing software).
The goal with an automated Email Campaign or Newsletter is to reach out to interested contacts, utilize inbound marketing, and identify interested leads. Once you’ve identified your leads you can provide relevant information to those who are actually interested in receiving it.
Stay tuned for more FAQ blog posts & tips for using Salesmanna to fit your business.
Wondering how email automation could help your business? Ask us here for a free consultation.