An email campaign can be a couple different things. A monthly newsletter is an email campaign.
However, the most useful type of campaign is what we refer to as “automated.” This is the kind of campaign where you create a handful of different emails and triggers. For example, Email 1 is sent to your entire database or a specific list. The recipients who click on Email 1 get Email 2 a few days later. The ones who don’t even open Email 1 get another version of Email 1, called Email 1a, a few days later. All of the emails are sent based on “triggers” or specific actions taken by the recipient. This is using full Email Automation how it was meant to be used.
Email campaigns are intended for recipients who are expecting marketing from your company. They shouldn’t be spammy or annoying. If you use them as such, you’ll be blocked from Salesmanna (and almost every other email marketing software).
The goal with an automated Email Campaign or Newsletter is to reach out to interested contacts, utilize inbound marketing, and identify interested leads. Once you’ve identified your leads you can provide relevant information to those who are actually interested in receiving it.
Stay tuned for more FAQ blog posts & tips for using Salesmanna to fit your business.
Wondering how email automation could help your business? Ask us here for a free consultation.