Marketing Automation made simple – New Campaign Options!
Salesmanna Marketing Automation has gotten a face lift!
The Salesmanna team gets really excited when new features come out. This feature is no exception! Our marketing automation platform is changing a bit in the recent release. Let’s walk you through the basics of this change. When you begin a campaign, you now have three options: One-time send (formerly newsletters), Series (time based drip), and Advanced (with workflows and triggers).
One-time Send Campaigns
The One-time Send Campaigns, formerly known as newsletters, are for immediate engagement. You can easily and quickly send email blasts by adding your favorite mailing list of prospects, and either schedule or send the email immediately. When you create this email, below are your options:You can populate your campaign title, change the “reply-to” email (as long as your domain is verified), and select your email from the Email Designer. This also allows your design a new email if you haven’t done this yet. After your email is selected, you can very simply send or schedule for the most impact possible. After your newsletter is sent, you can see the below statistics to see how many people are clicking and opening your blast.
Series (Drip) Campaigns
Series Campaigns are the next exciting feature in this release. This option allows you to set specific time intervals for reaching out on multiple occasions. Let’s say you wanted to stay in touch, but you know your prospect may not buy from you immediately. The Series Campaign gives you the opportunity to do this without having to manually send an email every time.
The Advanced Campaigns feature is what you would think of when you have used any of our campaigns in the past. We realized through this revision that not everyone wanted the robust capabilities of this feature, but there would be users who would still benefit from using it. If you haven’t seen this feature before, it is seen below. You can set up follow up calls, events, and specific events based on your prospect’s actions. This allows you to fine tune your marketing effort to be more targeted and segmented.
If you’re ready to take a spin with Salesmanna, go to our free trial page and sign up for a week on us!
We would love to answer any questions you have. Please reach out if you need assistance making the decision on a simple CRM and Marketing Automation solution.