There’s a lot of buzz around a certain word: engagement. It’s not Prince Harry that we’re thinking of, but the importance of marketing engagement with your customers and business prospects. If you’re a business owner, you know how important it is to have a fully-integrated marketing plan. Besides being a savvy CRM, Salesmanna is designed to be a key piece of software for executing your email marketing strategy. Our team knows that if you combine the management of customer relationships with strategic digital communication, you can measure engagement and capitalize on active leads.
One of the key components of a strong marketing plan is to create and incorporate a targeted email marketing campaign. This means that you’ll select the messaging that’s most relevant to driving business and connect those messages to active customers or prospects. What are some of the best ways to make sure your email marketing is effective? First, remember that Salesmanna has an email marketing system built into our software. It’s one of the key pieces that sets us apart from other CRM’s. Here are some of the things that you can do with Salesmanna’s marketing features:
Create an Email Newsletter. Our templates make it easy to create a friendly, engaging email newsletter or e-blast. You can send communication to select contacts or everyone in your Salesmanna database. You don’t have to worry about missing an important prospect, or knowing if they received it, because Salesmanna monitors delivery for you!
See your results. You can track the number of people that open the email and engage with it. You can see if customers have engagement with one or multiple emails, or if different topics are more appealing than others to your targeted email list.
Perfect your Email Marketing Plan. Maybe a specific kind of message creates more engagement than others. Maybe contacts are more receptive to receive your messages on certain days. There may be trends that you see that change the structure of how you create and send communication. Often, this may tell you more about when to reach out and how to be most effective in your sales efforts.
When you spend the time to create and engage with your customers and prospects through targeted email communication, you’ll set yourself apart from your competition. You’ll build brand loyalty, and you’ll become a resource for your customers. In today’s world of many messages, one clear message needs to stand out…yours. Salesmanna is designed to be your go-to CRM software behind the scenes, and the forefront of your strategic digital communication efforts in front of customers. Salesmanna will help you create the engagement you need to drive business and maximize your business potential.
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