Get out of the red and into the black
4 Simple Ways to make emails more personal

get personal (2)Don’t you love getting emails that mean nothing to you, are targeted at a totally different demographic, and are obviously sent to thousands of other people?
Of course not. Nobody does.

With email users receiving an average of 88 emails a day, make sure you’re sending emails people actually want to open.

So how can you make sure your emails are personalized and valuable to the targeted audience?

1. Make your contacts personal
If you’re sending an email to a contact, that means they signed up for your emails somewhere, somehow. Start by tagging your contact based on how they found you or signed up. If they subscribed through your blog, tag them with “blog,” or if they signed up on a clipboard in the front of your store, tag them with a tag that makes sense to you, such as “store front”. Then, try to tag each contact with something else you know about them. Do they work in the automotive industry? Tag. Are they a member of your local Small Business Meetup? Tag. Have you played a round of golf with them? Tag. Did they respond well to your last email campaign? Tag! Segmenting your contacts for more personalized email campaigns is one of the most effective ways to be noticed as a company.

The more of a relationship you make with them the more refined your contact list should be. You’re creating an individual persona for each customer which benefits both parties. This helps you send personalized emails to the most ideal customers.

2. Say Hello
Have you ever been at a dinner party and an acquaintance walks up to say, “My company is the best in our town and we’re running special through this month!” before they walk away? Probably not. That’s because its rude. Why would you expect this same method to work in mass email? If anything, the more people you’re emailing, the more polite you need to be, because your email likely isn’t that personal. Saying hello can immediately make an email more friendly and increase the odds of someone reading through to the next sentence.

3. Make it personal!
This seems like a given, but there is nothing more personal than the recipient’s name at the top of the email. This is easy to do with a good CRM software. It is easier than ever to sound like an actual human instead of a robot. Don’t miss one of the most critical steps of personalizing email when it is so easy to do.

4. Customize the Sender Name
Our friends at Hubspot tested this theory. Emails sent from a personal name were more likely to have higher click-through rates. Not just click-through rates, but the email sent from “[Name at Company]” generated 121 more leads than the email sent from “[Generic Company Name].” That is a huge difference! If you could change your leads by 45%, would you? Of course you would!

Taking these four simple steps is the first in making your email campaigns more personal and lead-nurturing. Don’t forget the golden rule: Make sure you have permission to send emails to a contact before putting them on your list. There’s no better way to get your company blacklisted than purchasing lists.

Have any other tips or questions for how to make your Email Campaigns more personal? Let us know!

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By Kacie Reed
Marketing Automation

So, what exactly is Marketing Automation?
Marketo.com defines Marketing Automation as “a category of technology that allows companies to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster.”

We like this definition, but let’s break it down a little better.

You started a business with your own savings and some elbow grease. You have 1000 interested followers on a sign up sheet sitting at the front of your store. What are you supposed to do with these email addresses?! That’s easy!
Those email addresses want something from you. “Keep me in the loop!” “Tell me about the new offers!” “Let me know if you have a giveaway!”

Don’t blow it! Make a plan, decide what you have to offer, and let them know about it. With Salesmanna, you can send your first email campaign to everyone and only nurture the actual leads that come from it. If one person clicks through to your website, you’ll know about it! Let that person know they’re valued, let them know you notice their interest. Offer a special deal or a referral discount to that customer! And the best part is that Salesmanna follows up with those interested leads AUTOMATICALLY. You don’t even have to press a button. It will send them a second email while you sleep. With a CRM + Email Automation software it is easier than ever to build meaningful, lasting relationships with interested customers.

Did you know an unhappy customer tells up to 20 people on average, while a happy customer only tells 5? It is well worth your investment to keep your customers happy.

Nurture your leads, spread the love.

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By Kacie Reed