Business Intelligence Predictions for Better Customer Development

Just a few years ago, one prediction for business success in the coming years would be that sales and marketing processes would become more integrated. Why? According to a study published by Gartner research, most consumers are over 50% through the purchasing process before they talk with a vendor. That means your product positioning NEEDS to be incorporated prominently into your sales process.

That’s one of the many reasons why Salesmanna was designed with built-in marketing features. Your prospects want to see value, and they want you to demonstrate that. Through categorized email blasts, you can prospect and market at the same time. You provide the information that is needed, and in just a few steps, you’ve got a solid marketing message created.

You have the ability to create campaigns that reach your targets, and you have the ability to track their engagement in multiple ways. First, you can see your reach by geography. Are some of your local, regional, or national prospects responding more to your campaigns? You can also see your list of “hottest prospects”. How can we tell this? Because for each newsletter that you send out, we measure engagement. If a prospect opens multiple emails, they’re more likely to be a customer. You can even call them and ask how they liked the communication they sent, which might open the door to closing a sale.

So what are the business intelligence predictions for the years ahead? In a nutshell, expect technology that is intuitive, and most importantly, that is easy to use. That’s why we’re constantly fine-tuning Salesmanna to make sure we provide an easy-to-use software for better customer development.

Get out of the red and get into the black. Reach us at info@Salesmanna.com.

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By Emily Cox
Marketing Made Easier with Salesmanna

I have to admit that every now and then, I want the sales “easy” button. Sales is tough at times, sure. But sales is about consistency, and that can mean a couple of things. First, keeping consistent efforts yields results. Some of the easiest ways to do this are maintaining progress and meeting client expectations.  Second, it can also mean consistent communication. The easiest way to build rapport is not just by keeping touch, but by showing your value.

Salesmanna includes a valuable feature: the ability to build a newsletter. As amazed as I was to first learn about this feature, I worried about the time it would take. Like most sales people, I work hard to protect my selling hours. But if an effort produces results – in other words, I see the value – I’m all in.

Creating a newsletter sounds daunting, but it’s not. It’s an e-blast. It’s a touchpoint and a personalized selling feature that will set you ahead of your competition and take minimal time to create. Here’s an example. I wanted to share a recent success story about a partnership that generated positive outcomes. I can cut and paste pictures and send this information in an email, but I wanted a better layout and an explanation about how my products and services can help others like this customer. I wanted something more professional too.

With the newsletter feature, I can create an e-blast in a matter of minutes. I can include my logo, contact information, pictures, stories, and more. It takes less than 15 minutes to create a story that can generate hundreds of leads. I measure the ROI in my time invested by giving the newsletter stats a quick review. Who opened my emails and spent time with them? The engagement statistics tell me who my BEST prospects are and who connected with my message. I now have stronger credibility to follow up when I ask if someone enjoyed what I shared. It’s the best version of an “easy” button I could ask for, and it creates value that is memorable for your prospects.

Here’s another reason why this feature makes communication easier than you can imagine. Unlike using a separate e-blast system, my contacts are all in one place. I don’t have to import them or manage subscriptions (and I don’t have to pay when I have above 2,000 contacts). In just a couple of quick steps, I can create distribution lists for specific campaigns or send to all my contacts at once. The newsletter feature adds a touch of professionalism and value that puts you leaps and bounds ahead of your competition.

Value matters. And with Salesmanna, you get all the valuable features for one easy price.

Get out of the red and get into the black. Reach us at info@Salesmanna.com.

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By Emily Cox